His dedication to perfection and inspiration for helping others came to Rich at a very young age. His love of the arts led Rich to start his own successful record label by the young age of 18. He managed several entertainers and songwriters and helped them start successful careers through his company, Artist Management and Development. Enjoying success in the music business Rich moved on to a successful career with the FAA - starting as a Air Traffic Controller and retiring as a Supervisor.

After leaving the FAA he decided to follow his other passion, photography, by launching The Perfect Touch Photography. Working with countless models, beauty pageants (small to big), fashion shows, weddings, Quinces, Sweet 16's and Corporate events and several charities has made The Perfect Touch Photography a well known full service photography company in South Florida. His work has been published in several magazines, press releases, and websites.